The Loch was founded in 2022 with the aim to redefine today’s salon experience. As a small independent studio, we work to our own vision of luxury; one that places you, the guest, at the centre of everything we do.

We create hair that speaks to your style and the way you want to feel, bringing out the best of your natural texture and colour.


Richard and Louise met whilst working at a flagship Aveda salon in London and instantly identified a common vision with their work and service.  Several years later, they decided to open the doors to The Loch; their first venture together.

Richard has over 15 years of experience with Aveda in the industry. He has garnered an ultra-loyal client base that trusts his hyper-personalised approach to hairdressing. He specialises in soft, textured shapes, classic colour services; using a variety of balayage and highlighting techniques to create seamless results that illuminate your hair’s natural hues.

Louise has over 15 years of industry experience. Coming from a Vidal Sassoon philosophy and background, she is known for her high-precision style of cutting and colouring. Alongside educating future generations at The Loch, Louise’s core focus is on natural suitability and wearable, effortless hair. Her advice has been featured in several publications, from Harper’s Bazaar to ELLE.


LJ is the newest member of The Loch team – but her professional relationship with Rich & Lou goes way back. LJ began her career as the duo’s assistant 8 years ago, and has since become an accomplished stylist & Aveda colour master. LJ is known across the capital for her seamless blonding and balayage, and is a leading authority in extensions. For endless hair inspiration – head to her instagram @colourbylj


We believe great hair is enabling the natural movement, giving you low maintenance, wearable hair that reflects the real you. Whilst face shape is an integral part of our training, we also believe your lifestyle and focus on styling is taken into consideration, taking a step back from the fluff and putting our attention on how you will wear your hair until the next time you step into The Loch.

Our services