ABOUT THE LOCH
The Loch was founded in 2022 with the aim to redefine today’s salon experience. As a small independent studio, we work to our own vision of luxury; one that places you, the guest, at the center of everything we do.
We create hair that speaks to your style and the way you want to feel, bringing out the best of your natural texture and colour. All of our stylists have at least 10 years+ salon experience in top UK hairdressing salons.
OUR STORY
Rich and Louise met whilst working at a flagship Aveda salon in London and instantly identified a common vision with their work and service. Several years later, they decided to open the doors to The Loch; their first venture together.
Rich has garnered an ultra-loyal client base that trusts his hyper-personalised approach to hairdressing. He specialises in soft, textured shapes, classic colour services; using a variety of balayage and highlighting techniques to create seamless results that illuminate your hair’s natural hues. His advice has been featured in Harper’s Bazaar.
Louise comes from a Vidal Sassoon philosophy and background, she is known for her high-precision style of cutting and colouring. Alongside educating future generations at The Loch, Louise’s core focus is on natural suitability and wearable, effortless hair. Her advice has been featured in several publications, from Harper’s Bazaar to ELLE.
Rich and Louise’s books are closed- please email enquiries@thelochsalon.com for more information.
ELLE ASSOLDELLI
Elle is a seasoned aveda artist- having spent the last decade working exclusively with the brand. She has a full knowledge of aveda products and full spectrum colour. Her expertise spans from classic colouring and hair-cutting to more creative and innovative techniques. Elle enjoys embracing your hair’s natural texture to help you on your hair journey. Elle will be covering Lucie while she is away on maternity leave. Check out @elle.theloch on instagram. Booking in advance is recommended.
RACHEL TODISCO
Rachel is currently technical educator for colour with Aveda, supporting London salons & teams (including our own!) helping us all to grow our knowledge and expertise with the brand. She is extensively experienced with ALL colour work – be it corrective colour, natural blondes/brondes & rich brunettes as well as proficient experience with hair-cutting & styling. Rachel is with us Thursdays & Fridays. @Racheltodiscohair
Booking in advance is recommended.
SAM MCDONNELL
Sam has extensive experience in all aspects of hairdressing – be it beautiful brunettes, lived in blondes, creative colour work all the way through bespoke haircutting & tape extensions. Having completed Aveda’s colour master course – Sam is a great representation of a true Aveda artist & will be working Saturdays only. @sammymachair
Booking in advance is recommended.
LUCIE JONES
Lucie is an accomplished stylist & Aveda colour master. She is known across the capital for her seamless blonding and bespoke balayage expertise. Lucie is also a leading authority in hair extensions – her advice on extensions has been featured in Harper’s Bazar & Cosmopolitan. Lucie works Tuesday through Friday. Email enquiries@thelochsalon.com to book a extensions consultation & for endless inspiration for beautiful hair – head to her instagram @colourbylj
Lucie is returning from Maternity leave on 2nd April 2025, starting with Wednesday’s only.
OUR
ETHOS
We believe great hair is enabling the natural movement, giving you low maintenance, wearable hair that reflects the real you. Whilst face shape is an integral part of our training, we also believe your lifestyle and focus on styling is taken into consideration, taking a step back from the fluff and putting our attention on how you will wear your hair between visits.