The Loch was founded in 2022 with the aim to redefine today’s salon experience. As a small independent studio, we work to our own vision of luxury; one that places you, the guest, at the centre of everything we do.

We create hair that speaks to your style and the way you want to feel, bringing out the best of your natural texture and colour.

Our services

We are one of only a handful of Aveda salons in London exclusively using Aveda hair products and Aveda full spectrum vegan hair colour, which are sourced from organic, sustainable and renewable plant-based origins. Discover more about Aveda products and their benefits.

Why Aveda?


Richard and Louise met whilst working at a flagship Aveda salon in London and instantly identified a common vision with their work and service. Several years later, they decided to open the doors to The Loch; their first venture together.

More about us